Preparing your experience...
PlugVerse
You already do activations. Now find out if they worked. PlugVerse gives brands verified CPR — cost per real redemption — at the local venues Gen Z actually goes to. The 95% that Live Nation's machine ignores entirely.
$1.2B
Live Nation sponsorship / yr
serves only the top 5% of venues
95%
Of local venues
have no brand platform to buy
48%
Of Gen Z
buy a brand discovered at a live event
~10%
CAGR
live-music sponsorship through 2031
One motion captures the full funnel. Fan gets free stuff. Bar gets foot traffic at zero cost. Brand gets measured Gen Z activation. PlugVerse takes a platform fee.
Campaign brief
Deal liveYour brand deal
Local venue · Tonight
Scan to claim
Single use · rotating token
Un-fakeable · geolocated
Campaign analytics
Cost per verified redemption
Not CPM. Not clicks.
Content brief
Without PlugVerse
With PlugVerse
Every data point is tied to a real body in a real venue. Aggregated cohort data only — never individual PII.
Impression
Deal card views recorded in real-time — first-party data, no ad blocker can touch it.
Intent
Fans who RSVPed or tapped going. They told their friends. They locked in a spot.
Redemption
Claimed the comp — verified QR at the door. Geolocated. Timestamped. Un-fakeable.
Creator
Fans post after redeeming. You set the brief, review submissions, approve reach.
We're launching in Chapel Hill this fall — 30,000 students, 40 live-music venues within 2 miles, one of the densest Gen Z nightlife corridors in the South. We're taking on a small number of pilot brands and running every campaign ourselves.
Not self-serve. Not plug-and-play yet. We coordinate the venues, run the door, pull the data, and hand you a full report. We're selective about who goes first — the pilot campaigns have to prove the model.
Managed launch
We handle venue selection, door briefing, scan setup, and reporting. You review the brief and approve.
Direct team access
You work with us directly — no account manager layer, no dashboard handoff. Real-time throughout.
Full campaign report
Impressions, intent, redemptions, cohort data, and creator reach — every data point, after every run.
Non-alcohol first
Energy drinks, sparkling water, food, apps, and lifestyle brands. No distributor approval — ships in 48h.
Apply and we'll follow up with availability, market fit, and pricing within 24h. No pitch deck needed — just tell us the brand and what you want fans to do.
PLUGVERSE